Sam Korotkov has 15 years of experience in music and entertainment in Australia.

He started out in marketing and logistics for national touring festivals in the mid 2000’s to touring over 150 musicians across every capital city in Australia and New Zealand. In 2010 Sam produced The Wall, a weekly club night in Sydney, which remains one of the longest standing and most successful club nights Sydney has ever seen, before helping Your Shot, a DJ training initiative, expand across Australia in 2011.

Sam’s innate understanding of how millennials consume entertainment has helped launch the careers of numerous young musicians and event promoters alike. With an eye for ideas that connect and an obsession with digital marketing strategies, Sam has spent his recent years as Agency Director at Jaden Digital devising campaigns for household names including Jimmy Barnes, Guy Sebastian and many more.

Sam’s deep understanding of the strategies that convert consumers to lifetime fans can be applied to artists and brands alike.